Building Facebook Fan Pages (Beginner)

Unlock the Marketing Potential of Your Facebook® Fan Page (Part 1)

Hands-on workshop shows small businesses how to create "Fan" pages

A personal profile is one thing, but if you want to use Facebook® for business, this introductory workshop is for you. Learn how to take advantage of all the site has to offer a small business. We’ll use a combination of lecture and hands-on to help you create your own page, so bring your laptop and be prepared to work to build your business’s presence.

• We'll start by explaining the differences between personal profiles, fan pages, groups and communities
• Then we'll walk you through a page's components
• Learn about profile pictures, vanity URL’s and notifications setup
• You'll create your fan page and make it more relevant and customized with layout, tabs and images
• We'll discuss the various applications that come with Facebook and how you can use them to your advantage

By the time you leave, you’ll have a Fan page customized for your business and concrete tools you can put into practice immediately. This workshop is also preparation for part 3 of the series the Intermediate fan page class being held on October 7, 2010.

Who Should Attend:

Small business owners and marketers who want to know how to create effective Facebook fan pages:

• Ideally, you have already decided that Facebook is the right social tool for promoting your business. If not, you may want to register for the introductory social media classes available through Seattle SCORE.
• You're not entirely comfortable with how Facebook works

If this isn't you, you may want to take one of the following classes:

Promoting Facebook Fan Pages (Beginner)
Enhancing Facebook Fan Pages (Intermediate)

You’ll Get:

• About 1 1/2 hours of instruction, an hour of hands-on exercises and 1/4 hour of Q&A
• Comfortable classroom setting with Wi-Fi
• A take-home packet with a presentation handout and tip sheet
• Free parking

Remember to bring your laptop to the class

Instructors:

Robbin Block, founder of Blockbeta Marketing and author of Social Persuasion: Making Sense of Social Media for Small Business available on Amazon combines the best of traditional and new media like nobody's business. She believes strategy always comes first when it comes to marketing and that no one tool, even Facebook, will make a company successful -- it’s just part of a well-conceived plan. With over 25 years of experience, she's given hundreds of engaging and often humorous presentations that deliver a dash of economic theory with a healthy dose of New York skepticism.

Robert Lani is a Social Agent at Venu, a Blockbeta subsidiary specializing in social media marketing for events and entertainment. Robert has been instrumental in growing attendance, fan base, and revenue for local entertainers through day-to-day social media interactions on Facebook, Twitter and local social sites. 

Early Registration Discount:

Only 26 seats available. Sign up by Sunday 8/29/10 and save $5.

Social Persuasion Pre-Orders:

Get the book that explains what social media is all about for small business. Purchase for only $15 when you sign up for the class. You'll get your copy when you arrive. Available for purchase at the class for $20.

We use and recommend Eventbrite to manage our ticket sales.